From Linear Algebra, Serge Lang 3rd Ed. Chapter 3 Section 1.
Suppose we have a linear mapping $F = V \rightarrow W$, and suppose we have a coordinate $(u,v) \in V$. After mapping, it became $(x,y) \in W$ and satisfy an equation $E:F(x,y) = 0$.
We want to prove that: (1) $\text{Im}F \subseteq E$ and $E \subseteq \text{Im} F$ so that we can conclude $E = \text{Im}F$.
Here's the trick. We firstly pick up an arbitrary coordinate $(u,v)$ from $V$, and follow the mapping $F$ so that we can get an coordinate after mapping, say $(x,y)$, and that $(x,y)$ satisfies an equation $E:F(x,y) = 0$. This proved $\text{Im} F \subseteq E$, i.e. the image of $F$ is some points satisfies the equation $E$.
Secondly, we pick up an arbitrary coordinate $(x,y)$ from the equation $E$, and find out a coordinate $(u,v)$ in V so that $F(u,v)=(x,y)$. This proved that each point on that equation, $E$, is an element of the $\text{Im}F$, i.e. every point satisfies $E$ is an element of $\text{Im}F$. Eventually we got $E \subseteq \text{Im}F$.
Because $E \subseteq \text{Im}F$ and $\text{Im}F \subseteq E$, we conclude that $E = \text{Im}F$.
Example (Exercise 12 from the Chapter 3 Section 1):
Let $F$ be the mapping defined by $F(x,y) = (x/3,y/4)$. (Errata: in the printing version I have, there's a typo stating $F(x,y) = (x/3, x/4)$ rather than $(x/3,y/4$).) What is the image under $F$ of the ellipse
$\frac{x^2}{9} + \frac{y^2}{16} = 1$?
We'll solve this problem by the procedure mentioned above.
1. We pick up an arbitrary coordinate $(u,v)$ in $V$, where $V$ is the ellipse $\frac{x^2}{9} + \frac{y^2}{16} = 1$ and substitute it into the mapping $F$, we got $F(u,v) = (u/3, v/4)$. Let $(x,y) = (u/3,v/4)$ (Notice here, $(x,y) \in W$, where $W$ is the image of $F$. ) Then $3x=u$ and $4y=v$. Because $\frac{u^2}{9} + \frac{v^2}{16} = 1$, we have $\frac{(3x)^2}{9} + \frac{(4y)^2}{16} = 1$. After using some arithmetic tricks, we found $x^2 + y^2 = 1$, that is a unit circle and we proved $\text{Im}F \subseteq E$, where $E$ is the equation of the unit circle $x^2 + y^2 = 1$.
2. In the second step, our aim is proving $E \subseteq \text{Im}F$. We pick an arbitrary coordinate from $E$ satisfying $x^2 + y^2 = 1$, say, $(x,y)$. Then, we need to find out a coordinate $(u,v) \in V$ s.t. $F(u,v) = (x,y)$. Take an arbitrary coordinate $(u,v)$ that may belong or not belong to $V$, we have $F(u,v) = (u/3, v/4) = (x,y)$. Therefore, $x = u/3$ and $y = v/4$. Substitute $(x,y) = (u/3,v/4)$ into the unit circle equation, we have
$x^2 + y^2 = \frac{u^2}{9} + \frac{v^2}{16} = 1$
This proved that $(u,v) \in V$ (recall that $V$ is the ellipse equation) and every point on the unit circle $x^2 + y^2 = 1$ is in $\text{Im}F$. Therefore we got $E \subseteq \text{Im} F$. Thus, $\text{Im} F = E$ Q.E.D.
Addtional Tips:
1. Because for any $v \in V$ we proved that there is at least a image of $F$ at $v$ in $V$, namely, $F(v)$, so we implicitly proved that $F$ is surjective.
2. However, we didn't implicitly prove that $F$ is injective, because we didn't show that there is only an unique $v \in V$ s.t. $F(v)=w$ .